The Search engine optimization / marketing (SEO/SEM) specialist reports to the Managing Director or Project Manager; and is primarily responsible for increasing traffic to a websites, improving rankings on search engines, tracking the activities of a website’s visitors and running online marketing campaigns.

Responsibilities:

•        Meeting with prospective clients to determine if the client will approve or reject the S.E.O. or Web Marketing project

•        Presents projects to team during team meetings

•        Providing clients with outstanding customer care, while serving as their point of contact for all issues pertaining to S.E.O. and Web Marketing

•        Ensuring work completed meets company standards, as a measure of quality control

•        Serving as a liaison between their clients and Managing Director

Per Project:

•        Analyze the number of visitors to a website and their activity on the site using web analytics software

•        Report these statistics to the client in an orgainsed and attractive format

•        Make changes to a website to improve its ranking on Google, Yahoo!, etc

•        Run marketing campaigns (may include banner adverts, pay-per-click advertising, etc) 

•        Analyze the success of these campaigns

•        Promote a website on blogs, forums and wikis

•        Work closely with web editors, designers and web developers

•        Understand issues surrounding user experience, accessibility and information architecture

•        May control budgets

Skills in Practice:

•        An interest in online trends

•        A good knowledge of their market and audience

•        Understanding of how search engines and websites work

•        Analytical skills

•        Good interpersonal skills

•        Ability to work to targets

Please apply for this employment opportunity at www.wemploy.com or send your CV to info@wemploy.com quoting reference XY130630608